Cacti
How I led Building a user base for an AI Powered Photo Vault
Product of Labyrinth Technologies.
Available on iOS
UI/UX Designer, Visual Designer,
Product & Social Media Management
2021-2022
Cacti required new updates and features that would increase user engagement and onboard new users.
The goal of this project was to optimize the current user experience and add features to build a user base for future monetization.
Cacti is an AI powered private Photo Vault that requires no sign-up, primarily working on-device. The algorithm is trained to identify potential private images in the phone's Photo Library, suggesting the user to move them into the 256- bit encrypted vault.
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Identify and document inconsistencies in current design.
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Brainstorm new features based on user feedback with product team.
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Create journey maps to communicate gaps and opportunities.
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Wireframes and design documentation.
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Plan release timeline.
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Collaborate with development team to build the perfect product.
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Test features to break perfection.
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Chart update launch, i.e social media marketing and redesign product website.
Labyrinth wanted Cacti to grow beyond its basic capabilities of serving as a free AI powered private photo vault. Cacti had a low buzz since its release in the August of 2020, the need now was to add more features to build a user base and eventually add premium features behind a paywall.
After discussion with the founding and development team, I came up with a roadmap of releases and updates. Based off our customer feedback and requests, I planned to improve the UI and UX and add more features for draw.
To work towards building our user base, we employed social media marketing.
I created relevant content on popular photo sharing platforms, such as Instagram and Snapchat, as that's what our primary target audience would use. The voice used was cheeky as a play on the secretive nature of private image sharing.
Since the release of Secure Share (March 2022) and Cacti Camera (September 2022), we were able to catapult total downloads from 3403 to 11k (as of June 2024) from Cacti's first release in 2020. An almost 300% increase since it's inception.
Cacti Download Metrics
Check out my design process for Secure Share